The Power of E-mail Marketing ~ Leveraging Social Media

Event Details

The Power of E-mail Marketing ~ Leveraging Social Media

Time: March 15, 2012 from 4:30pm to 6:30pm
Location: Ashland Public Library - downstairs in the Gresham Room
Street: 410 Siskiyou Boulevard
City/Town: Ashland
Website or Map: http://imgmembers.com/miscell…
Phone: 5414824840
Event Type: ashland, internet, marketing, group
Organized By: Ed Taylor
Latest Activity: Mar 9, 2012

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Event Description

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. In this session you will discover how communicating with customers regularly can help your small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

This information-packed seminar will demonstrate how email marketing - the hands-on, low-cost marketing tool - can really help drive business success. 

  • What is permission-based email marketing and becoming a trusted sender
  • Email list building
  • Increasing deliverability and open rates
  • Writing good subject lines and content - getting readers to take action
  • Tracking results and what to do with this information
  • How email and social media marketing work together to achieve goals

In this session, you will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

You will learn how to start and build a strong permission-based customer list, get your audience to open, read and act on your email, and use your past results to sharpen your email marketing program as they go along.

This practical seminar will provide a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. You will learn the latest best practices and proven strategies.

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